‘Culture and tradition towards funeral services: creation of a brand loyalty model in the Philippines’, International Journal of Social Sciences and Entrepreneurship, 1:9, 418-430.

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Timbol, M. & Caballero, R. 2014

‘Culture and tradition towards funeral services: creation of a brand loyalty model in the Philippines’, International Journal of Social Sciences and Entrepreneurship, 1:9, 418-430.

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Timbol, M. & Caballero, R. 2014

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